Labsmart - Pathology lab software solution for medical centers

Labsmart provides a reliable, efficient and secure solution, which enables laboratory owners to run their business with peace of mind while delivering quality healthcare.

B2B

Web App

SAAS

Healthtech

Overview

Managing people can be extremely daunting, especially in healthcare. Labsmart is a B2B SAAS software that helps Labs and healthcare centres manage patients, and processes in the organisation. This includes sending patients Lab test results, payments from patients, and referrals from other doctors all in one place.

Labsmart provides a reliable, efficient and secure solution, which enables laboratory owners to run their business with peace of mind while delivering quality healthcare.

Concept & approach

Structure, whitespace, Images, Illustrations and well-organized copy were our main focus for the website. we wanted users to come to the website and see exactly what they need and get access to it, no need for complex animations and too much visuals.

This clearly reflected in the conversion rate of about 4-5% accumulating 1000+ health centers and managing 60000+ patients and counting within and outside India.

The design

Based on research, above 70% of the time, people use their mobile devices to get access to the internet, so we made the website and web app responsive so, laboratory owners can actually perform their tasks from their desktop, tablet and mobile devices.

The web app, which is the bread and butter of the platform, so we meticulously made the experience very good by paying attention to structure, hierarchy and data presentation

We kept in mind the needs of users and what we wanted them to interact with the most and nudged them towards using them which not only helped users perform task faster but also made them more efficient

What I learnt

Labsmart was a resounding success, since 2020 to this point, we have successfully onboarded over 1000 laboratory centers and have processed over 600,000 laboratory results and generation an ARR of ~$800,000 each year.

In addition to this, a media outlet, Silicon India Startup City ranked Labsmart among the top 10 best rising startups in India 3 years in a row.

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